Your Luxury Home Marketing Training is your gateway to the luxury network, tools, and designation you need to thrive in upper-tier real estate.
Included in your training is 365 days’ access to Institute Member Benefits (over $7,000 in value).
Once you have your luxury transactions completed, you’re eligible to apply for the prestigious Certified Luxury Home Marketing Specialist™ (CLHMS™) designation at no additional cost. If you’re not yet consistently working in the luxury market, use the strategies from your training and Member Benefits as a springboard to get you there.
- Win Clients - Gain a competitive edge with tools and resources tailored to help you attract affluent buyers and sellers. Get insights into their unique needs and position yourself as the luxury expert in your market.
- Market Properties - Gain new insights into the intricacies of marketing high-end properties. Master the art of conducting marketing consultations that resonate with high-net-worth clients.
- Brand Yourself - Use our comprehensive action plan to brand yourself as the go-to luxury real estate professional in your market. Arm yourself with the essential tools and strategies to stand out and succeed.
- Connect with Peers - Learn how to network with affluent prospects and expand your network by connecting with other luxury agents. Build valuable referral partnerships that propel your business forward.
- Elevate Your Skills - Strengthen your negotiation abilities and learn the nuances of managing complex luxury transactions. Gain new skills for handling the most sophisticated deals with confidence.
Enroll today and transform your real estate career with The Institute's Luxury Home Marketing course.
Training Testimonials
This course provides a wealth of information.
Evelyne Viens dobish
Royal LePage
Grande Prairie, AB US
I am grateful for the opportunity to attend this course locally. The marketing and verbage will be so useful!
Catherine Terpstra
RE/MAX All Pro
Naperville, IL US
So many great things to take away from the Course! Also, wonderful insights of how to sell a property at any price point.
Laura Ivy blesing
Keller Williams Realty
Austin, TX US
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Frequently Asked Questions
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You will learn how to:
- Win Affluent Clients: Create a winning marketing consultation, learn scripts to defend your worth, and gain insights into household income and working with the wealthy.
- Market High-End Properties: Develop your photographic sense and storytelling techniques, learn strategies for marketing to high-end buyers, and help buyers visualize the potential of a home.
- Brand Yourself: Learn how to build your luxury brand across digital and print channels and experience best-in-class examples of luxury real estate branding.
- Grow Your Sphere of Influence: Learn how to network with affluent prospects and referral sources.
And you'll also receive a year-long Institute Membership, complete with the tools, resources, and network you need to succeed in the luxury market!
After completing the training, your Institute membership begins and you have 365 days' access to the tools and network to help you succeed in upper-tier real estate.
Just a few of our members' favorite tools include:
- The Institute Network: A private social media platform giving you direct access to 11,000+ luxury real estate professionals from across the US and beyond.
- ACE Social: Remove the effort of coming up with fresh social content each week through personally-branded luxury content delivered automatically through your social media channels.
- Local Luxury Market Reports: Leverage monthly luxury market reports to position yourself as a market expert, prospect new clients, and stay top of mind with your current client base.
- Licensed real estate agents are welcome to register for the course and will become an Institute Member upon completing the course.
- Existing Members may audit any public course for a nominal fee if space is available. Login to your Member Portal and click here to see upcoming courses.
To learn more about registration eligibility, please email training@luxuryhomemarketing.com.
To see a full schedule of upcoming in-person and virtual courses, click here.
Please note that not all courses, private courses, or online courses are eligible for CE credit. Check the details on each course to confirm. The Institute's live and livestream courses may approved for continuing education (CE) credit in certain states.
The following states have approved The Institute's Luxury Livestream for continuing education (CE) credit:
- Florida – 8 hours of general CE credit (Florida Licensees)
- Minnesota – 10 hours of general CE credit (Minnesota and North Dakota Licensees)
- New Jersey – 6 hours of general CE credit (New Jersey licensees only)
- Ohio – 12 hours of general CE credit (Ohio licensees only)
- Oregon – 13.5 hours of general CE credit (Oregon licensees only)
- Tennessee – 10 hours of general CE credit (Tennessee licensees only)
- Texas – 15 hours of CE credit (Texas licensees only) TX CE Provider: The Institute for Luxury Home Marketing, LP #398, TX CE Course: Luxury Home Marketing Specialist Training #41896
- Utah – 9 hours of CE credit (Utah licensees only)
- Washington – 12.5 hours of CE credit (Washington licensees only)
Approval for additional states may be pending. Please note that some states require agents to complete any training in their state to qualify for CE credit. State licensing agencies may update their terms and CE requirements without notifying The Institute. The information provided here should be used as a guide for making your professional development decisions. We encourage you to contact your state licensing entity for the most up-to-date information before selecting a training option.
If you are unable to attend the entire training, register for the self-paced Luxury Online, which contains all the same information you would learn in the live format. Learn more about Luxury Online here.